Lead Management with the Vtrenz Solution

Vtrenz, Inc.
502 1st Ave. N.,
Suite 100
Fargo, ND 58102
701.478.7704
Toll Free: 1.877.484.7704

Lead Management with the Vtrenz Solution

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Lead management is the practice of moving your leads efficiently through the sales cycle from initial prospect inquiry to closed sale (lead-to-sale). Many solutions claim to offer lead management capabilities, but unfortunately are focused solely on the movement of a lead from marketing to sales.

True lead management needs to provide a marketer with insight into a lead at every stage of the sales cycle. For example, it is valuable for a marketer to know:

How long leads generally take to become qualified
When sales accepts the lead
When sales concurs and deems the lead as qualified, and
When the lead comes to fruition in the form of closed, won revenue.

Vtrenz lead management capabilities offer this full view. With the Vtrenz solution, marketers can make fully-informed, strategic decisions on where to place emphasis or make improvements in their lead management process.

Vtrenz Lead Management Allows you to:

Apply consistent lead scoring to all of your leads
Set criteria to deem a lead as Marketing Qualified
Know when sales has accepted and acted upon a lead from marketing
Tie lead revenue back to a specific campaign for substantiated ROI measurement
Increase the effectiveness of progression from lead-to-sale to close better deals faster

Once you set up your lead management process, you can easily:
Manage and Segment Data
Manage your Leads
Segment your Target Audience
Create Marketing Campaigns
Automate Campaign Execution
Integrate with CRM Systems
Analyze Campaign Results