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Consolidate and Manage Marketing Data with a Central Marketing Database

Vtrenz' marketing database platform puts valuable customer information such as purchase history, customer demographics, and customer marketing activity history at your fingertips. Your marketing team has complete control of the marketing data, eliminating the need for IT involvement. But, Vtrenz is more than just a marketing database solution. We give you the power to use the customer and prospect data you capture to create targeted marketing campaigns that increase sales, response rates, retention, and ultimately profits.

Gain Complete Control of Your Customer and Prospect Data

• Consolidate contact and marketing data into a central marketing database for analysis, planning, and relationship marketing efforts
• Increase data cleanliness to improve marketing effectiveness by quickly searching for and merging duplicate records
• Eliminate reliance on IT to provide data queries and marketing information by managing marketing data within your marketing department
• Easily import contact and marketing data from offline sources such as tradeshows, seminars, and direct mail lists using forms
• Sort, segment, and analyze your contact and marketing data based on any of our standard marketing fields, custom fields or contact marketing activity based on your own data strategy
• Easily export contact and marketing data for further analysis
• Generate leads or enhance and confirm existing contact and marketing data by placing lead capture forms on your website, microsites, or within email campaigns

By integrating all your lead generation activities with Vtrenz – corporate website, search engine marketing, web seminars, direct mail, email, landing pages and more – and capturing the contact and marketing history in its central marketing database, you have access to the information you need to design and deploy relevant and targeted marketing campaigns.

Once you have your data consolidated, you can easily:

Lead Scoring and Lead Management
Segment your Target Audience
Create Marketing Campaigns
Automate Campaign Execution
Integrate with CRM Systems
Analyze Campaign Results

If you would like more information on Vtrenz, please complete the Contact Me Form and a Marketing Consultant will contact you soon.