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Integrate your CRM System with Vtrenz for Closed Loop Lead Management

Increase the value of your customer relationship management (CRM) solution by integrating with Vtrenz. Couple the powerful capabilities of your CRM system, including Salesforce.com and Microsoft Dynamics CRM, with the sophisticated marketing automation and lead management functionality of Silverpop’s Vtrenz solution. Ensure cross-organizational data consistency, align sales and marketing goals, have a view into your leads at each stage of sales cycle, and accurately measure your marketing campaign ROI.

Integrate Vtrenz with your Customer Relationship Management (CRM) Solution to:

• Implement a closed loop lead-to-sale process
• Synchronize prospect and customer data between your marketing, sales and support organizations to ensure data consistency and accuracy
• Supply your sales team with a continuous stream of highly qualified leads
• Send Sales Alerts directly to your sales representatives email inbox
• Share prospect marketing campaign history with Vtrenz Activity Insight™ allowing your sales team to accelerate the sales cycle and increase close rates
• Tie closed sales to marketing spend to accurately measure marketing campaign ROI
• Understand marketing campaign statistics – leads generated, pipeline and conversion rates – in order to set benchmarks for future campaign performance
• Measure marketing campaign results to effectively allocate marketing budget

How does CRM Integration Maximize Lead Generation and Lead Management Efforts?

With CRM Integration and the lead management capabilities of Vtrenz, you will have a clear view into all your leads at each stage in the sales cycle. The Vtrenz lead management solution enables marketing to determine what constitutes a “Marketing Qualified” lead. Leverage your CRM integration and send these marketing qualified leads directly to each sales representatives CRM view. If a specific lead needs immediate attention, send a task to the CRM system or send a Sales Alert directly to a sales representatives email inbox. By only sending marketing qualified leads, your sales team is able to focus their time and energy on leads that are ready to buy your products and services, eliminating the lead distribution bottleneck that occurs with manual processing.

Sales will appreciate a complete view into the activity and behavior of each prospect with Vtrenz Activity Insight™. From website activity to survey responses, your sales team has access to the information needed to close sales faster. You will know exactly when sales “accepts” a lead and deems it as “sales qualified.” And by tying all closed sales back to the marketing initiative that generated the interest, you will know the revenue impact of your marketing campaigns, giving your organization a closed loop lead process.

What type of CRM Integration are you interested in?
Microsoft Dynamics CRM
Salesforce.com
Integration API

In addition to CRM System Integration, you can:
Manage your Contact Data
Lead Scoring and Lead Management
Segment your Target Audience
Create Marketing Campaigns
Automate Campaign Execution
Analyze Campaign Results

If you would like more information on Silverpop’s Vtrenz solution, please complete the Contact Me Form and a Marketing Consultant will contact you soon.