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Vtrenz, Inc.502 1st Ave. N.,
Suite 100
Fargo, ND 58102
701.478.7704
Toll Free: 1.877.484.7704
BtoB Marketing Webinars
Register for upcoming BtoB webinars or download previously recorded marketing automation and lead management webinars.
Benchmark Your Results: Key Metrics for Successful Lead Management Programs
As with any successful program, the metrics are important and lead management programs are no exception. This Webinar will walk you through the process of benchmarking your lead management results to evaluate your program’s overall effectiveness and prove ROI.
- When: September 9, 2008, 2 p.m. ET (30 minutes)
- Presenters: Loren McDonald, Silverpop's vice president of industry relations and Bryan Brown, director of product management and development for Silverpop's Vtrenz Solution
B2B marketers have a broad range of responsibilities, from tactical execution to strategic visioning. And while the strategy behind the program is of critical importance, it’s often the task-oriented tactics that take up the majority of marketers' time. They scramble to fill the sales pipeline with leads, build their teams, establish standard processes and demonstrate a return-on-investment. This one-hour Webinar will provide B2B marketers with specific steps to:
- Automate planning, budgeting, and daily operations in order to free up scarce resources and time with which to court customers
- Scan the horizon for new opportunities, strategies, and innovative marketing programs
- Maximize efficiencies in order to accomplish more with the same resources and drive higher returns
How Do You Score? Silverpop's Benchmark Study of B2B Lead Management
Discover what works really well and not so swell. Silverpop's new Quarterly Vtrenz Benchmark Study reviews the results of BtoB lead management campaigns throughout North America. This Webinar delivers key study findings, including:
- Analysis of Web form length and completion rates
- Comparison of metrics for "drip" campaigns versus single email approach
- Average number of touches needed to reach certain levels of sales-qualified opportunities
Lead Nurturing Mastery: 10 Advanced Strategies for Quickly Converting Leads to Revenue
While B-to-B marketers spend millions generating leads, they spend little time, if any, converting those leads into revenue. Maybe that's because lead nurturing is often painful and ineffective. View this web cast to get expert guidance from BtoB marketing pros Russel Kern, president of The Kern Organization, and Will Schnabel, vice president and general manager of Vtrenz, on facilitating and virtually automating an effective nurturing process. Download Now »
The Keys to Optimal Lead Scoring – a Vtrenz and SiriusDecisions webinar
Don't just stuff the sales funnel with thousands of undifferentiated leads. Discover how marketing automation platforms can incorporate sophisticated lead scoring models that align sales and marketing efforts and drive revenue growth. SiriusDecisions analyst Jonathan Block and Will Schnabel, vice president and general manager of Vtrenz, will cover:
- Essential qualities of a good lead scoring model
- Data needed to make lead scoring work
- How to properly weight various lead scoring factors
- Lead scoring measurements for success
Marketing & Demand Management: A New Hub for Managing CRM Effectiveness - a TripleTree webinar
The range of discrete disciplines linking service-driven client feedback and marketing-oriented lead development are of growing importance to most organizations. SaaS-based ecosystems are automating the previously manual tasks that have supported these disciplines, providing users with more flexible tools and offering more useful data for CEOs to make strategic decisions. This web cast will review how both SaaS and professional services vendors are guiding marketing and lead management to the center of many CRM initiatives. Download Now »
How to Close the Sales/Marketing Loop – a Vtrenz and Forrester webinar
Forrester Research finds that most marketers focus too much on measuring the input side of the sales/marketing funnel. Instead, marketers should measure the numbers that really matter – revenue impact and marketing ROI. This Webinar will show you powerful strategies to close the loop with sales, build an agile measurement process that can help identify necessary midterm changes and identify technologies to support lead management. Hear how top firms align marketing with strategic corporate goals like revenue growth and customer retention while continuing to deliver quality leads to sales. Download Now »