Subscribe Now Improve your marketing results by signing up to receive our free marketing newsletter. Join Today
Vtrenz, Inc.502 1st Ave. N.,
Suite 100
Fargo, ND 58102
701.478.7704
Toll Free: 1.877.484.7704
BtoB Marketing Best Practices
Download BtoB marketing whitepapers, articles and best practices from Vtrenz and other industry experts.
From Cold to Hot: Lead Nurturing Programs that Generate Sales - a Vtrenz Whitepaper
Lead nurturing is the practice of maintaining ongoing contact with prospects identified as not yet ready to make a purchase. By implementing marketing programs that gather information about where leads are in the buying cycle and moving them along in that process while favorably influencing them toward the company and its products, marketers are better able to influence and support revenue generation, and to measure the impact of marketing campaigns on sales results. Download now »
BtoB Lead Scoring - a Vtrenz Whitepaper
Lead scoring is imperative for BtoB marketers to route qualified leads to sales while nurturing the under-qualified leads. This lead scoring whitepaper outlines a sophisticated, step-by-step process enabling marketers better classify leads. Download to learn more about implementing an effective lead-scoring model, aligning sales and marketing to produce better results and which metrics to analyze to prove success. Download now »
BtoB Deliverability - a Vtrenz Whitepaper
BtoB marketers using email communications as part of their marketing strategy face deliverability hurdles as daunting as their BtoC counterparts. In fact, BtoB deliverability issues are in many ways more complex. Nevertheless, there are things you can do to dramatically improve your chances of hitting the inbox. This white paper outlines 10 steps that can help you get the upper hand on BtoB email deliverability. Download now »
BtoB ROI - a Vtrenz Whitepaper
Accurately tracking the revenue impact of your lead generation and lead nurture campaigns is critical to growing business. But what marketing metrics are important and how do you measure them? Download this BtoB Marketing ROI whitepaper to learn more about measuring and reporting on the metrics that make sense to executives and will make an impact on the bottom line. Download Now »
Automated Closed Loop Marketing – an AberdeenGroup Whitepaper
Aberdeen surveyed 315 enterprises to identify current closed-loop marketing challenges, tactics, and strategies. The study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and return on marketing investments with closed-loop marketing practices and processes. Download Now »
Lead Scoring and Prioritization – an AberdeenGroup Whitepaper
In this research article, AberdeenGroup found top performing organizations demonstrated a 192% higher average lead qualification rate than all other organizations. In addition, Best-in-Class companies are 3.5-times more likely than all others to realize strategic value from the customizable components of their lead management technology and are 10-times more likely than Laggards to experience year over year improvement in pipeline thickness companies. Download Now »