Vtrenz, a Silverpop Solution, is the leading on-demand marketing automation solution, enabling direct marketing professionals to develop a dynamic, repeatable, and measurable lead generation process which increases response rates, accelerates sales opportunities, and provides clear visibility into marketing initiatives. Read More »

Resource Center

Aberdeen Report
Lead Scoring and Prioritization: The Path to Higher Conversion

Vtrenz White Paper
From Cold to Hot: Lead Nurturing That Generates Sales

Vtrenz White Paper
When Hot's Not: Lead Scoring for Better Results

Newsletter

Subscribe to the quarterly Vtrenz Newsletter for marketing automation news and best practices.

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Customers

"Vtrenz has enabled us to have a more clear view into our lead to sales process. With Vtrenz, Ciena has been able to substantially increase our number of qualified leads per month, while reducing efforts spent on leads not yet ready to commit. Overall results have been substantial cost savings coupled with increased sales efficiencies."
- VP Global Marketing, Ciena

"As a results driven consulting firm, we strive to provide our clients with verifiable and measurable results within a specific window of time. Vtrenz has played a significant role in helping us to meet this goal. Vtrenz’s robust campaign analytics and ROI analysis provide our clients with substantiated information on which to report and make future strategic marketing decisions."
- Principal, Conselltants

"Vtrenz' solution and dedicated account management approach permits marketers to more easily plan, execute and evaluate the quantitative results of their marketing programs from a sales effectiveness standpoint."
- Jeff Kaplan, ThinkStrategies

News & Events

Events

Return2Customer
August 26-27, 2008
Atlanta, GA

Online Marketing Düsseldorf
September 17-18, 2008
Düsseldorf, Germany

Webinars

Silverpop Vtrenz Webinar: "Do More. Earn More. Automate BtoB Marketing Tasks."

News

Top 3 B2B Email Strategies for Avoiding Blacklists and Filters

Vtrenz Customer Tribridge Named Microsoft Top Partner - Worldwide

Silverpop's Vtrenz Solution Adds Dashboard Reports

Silverpop Joins With The Annuitas Group to Support BtoB Marketers

ACCM Panelists Discuss Impact of Handhelds on Email Marketing

Brainshark and Silverpop's Vtrenz Solution Partner to Improve Marketing Campaign Results

Engaging Customers Takes Center Stage at Silverpop Conference

Articles

How to Justify more Digital Dollars

Secrets and Lies About International Email Marketing