• Home
• Products
• Services
• Customers
• Partners
• About Vtrenz
• Contact Us
• Resource Center
• Vtrenz Blog

• Online Demo
• Live Demo
• Client Login
• Call Vtrenz Toll-Free at 1-877-484-7704

Vtrenz Release Features ROI Reporting Capabilities

Fargo, ND – July 25, 2007 – Vtrenz, a Silverpop Company, announced today its Summer 2007 release. Vtrenz develops the industry leading marketing automation platform allowing organizations to plan, execute and measure multi-channel marketing campaigns. This break-through release provides marketers with the ability to measure revenue generation and track ROI for all lead generation campaigns, directly within the Vtrenz solution.

Will Schnabel, VP & GM Vtrenz Operations, stated, "Vtrenz continues to prove its leadership in the marketing and demand automation industry. Marketers have struggled to justify expenditures and prove marketing success because they do not have easy access to the financial results of their marketing programs. The Vtrenz solution is the first in the marketplace to offer fully integrated lead-to-sale reporting, from number of impressions to closed sales, all under one platform."

Along with the ability to easily measure ROI, the Summer 2007 release allows marketing to better align with sales by:

• Providing sales with an even more in-depth view into prospect behavior, such as web site visits, emails opened, white papers downloaded, and survey responses, through Vtrenz Activity Insight™ available with Salesforce.com and Microsoft Dynamics CRM.
• Integrating opportunities (Open, Closed, Lost) managed by sales in a CRM system with the originating lead generation campaign within Vtrenz for a clear view of revenue in the pipeline.
• Tracking ROI of all lead generation activities including emails, webinars, tradeshows, PPC and more to understand best performing programs
• Leveraging financial results to plan and justify subsequent marketing deployments
• Creating vendor and medium comparison reports to understand which provide the highest quality leads and best revenue potential

"The issue of marketing measurement is not a new topic, but has come to the forefront in recent years as competition increases and customers are inundated with marketing messages on every front," commented Brian Gramer, RVP Vtrenz Strategy. "It's important for marketers to be able to identify which messages, channels, mediums and vendors are generating the most qualified leads and revenue. Vtrenz makes this possible with its ROI Insight functionality giving marketers the true financial metrics to plan a more effective marketing strategy."

Vtrenz' Summer 2007 release includes the following functionality:
Vtrenz ROI Insight™ - With ROI reporting built into the marketing automation system, marketers have complete visibility into all the metrics needed to judge campaign performance such as: impressions, response rates, cost-per-lead, total, closed, won and lost opportunities, revenue generated and ROI.

Vtrenz Activity Insight™ - Within the CRM system, sales has access to complete marketing history, campaign interaction, and lead qualification scoring for each contact giving sales reps the information needed to accelerate the sales cycle and close deals.

Vtrenz Web Service API (WSAPI) Enhancements – Using a robust open API platform, organizations can easily integrate their existing marketing practices and technology with Vtrenz. Available open APIs include the ability to create messages, get message status, add and/or update contact information, retrieve contact information, and obtain marketing activity history. Additional functionality is consistently being added to the WSAPI to support our client's diverse set of business processes.

About Vtrenz, Inc.
Vtrenz, a Silverpop Company, is the leading provider of on-demand marketing automation solutions, and empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Vtrenz' integrated marketing automation platform allows marketers to create, execute and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Customers have access to additional services including world-class support, guidance from experienced marketing consultants, and live online training classes. For additional information about Vtrenz, go to www.vtrenz.com.

About Silverpop
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services, with offices throughout the United States and in the United Kingdom. For the last three years in a row, Silverpop has been given one of the highest scores in its category in JupiterResearch's annual analysis of ESPs. In fact, Silverpop is the only company that has consistently appeared as one of the top five enterprise-oriented ESPs each of the last four years. Best practices and white papers are available at www.silverpop.com.