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Vtrenz, Inc. Delivers Winter '07 Release

Fargo, North Dakota – March 5, 2007 – Vtrenz, Inc., the Fargo-based developer of on-demand marketing automation software announced today its Winter ’07 Release. Customers such as WennSoft, ABI Business Solutions and Summit Group Software are already taking advantage of enhanced functionality to further align sales and marketing processes. This release includes enhanced segmentation, relevancy, deliverability and additional CRM integration options.

“The Winter ’07 Release addresses key areas of the lead to sale process often seen as roadblocks to growth for many organizations,” commented Will Schnabel, CEO and President. “The updates to iMarketing Automation are designed to allow customers to better segment their audience and increase relevancy while continuing to provide world-class deliverability.”

Most notably, the release includes integration with Microsoft Dynamics CRM. Released in beta, the integration provides significant value for organizations looking to increase revenue. Marketing and sales departments have the ability to closely align their processes and give each team a detailed view the other’s touch points with prospects. In addition, the ability to better report on the revenue impact of marketing programs gives businesses insight into campaigns with positive ROI. Microsoft Dynamic CRM users will have an end-to-end sales and marketing solution when they integrate with iMarketing Automation.

Vtrenz has solidified several customers to participate in the Microsoft Dynamics CRM beta program, including Microsoft Gold Certified Partner, WennSoft. “We believe that the synchronization between iMarketing Automation and Microsoft Dynamics CRM will give our marketing and sales teams a considerable competitive edge,” said Tom Cunningham, Director of Marketing at WennSoft. “We will be able to automatically score and pass qualified leads, with relevant marketing history to sales for the close. This will eliminate manual processing by our marketing team and cherry picking of leads by our sales team in order to accelerate sales and boost our results. WennSoft is thrilled to be participating in Microsoft Dynamics CRM integration beta program.”

Vtrenz is dedicated to providing the most user-friendly marketing automation solution available. Therefore the Winter ’07 Release also includes:

• Improved dynamic content capabilities giving marketers the ability to more easily create content relevant to all contacts
• Deeper access to web tracking, historical and transactional data for more effective multi-dimensional segmentation.
• World-class deliverability through automatic processing of bounced emails and front-end integration with Return Path, the leading provider of deliverability solutions.