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Vtrenz Executives to Share Industry Expertise at Upcoming Events

Fargo, ND - November 7, 2006 – Vtrenz, Inc, the leading developer of on-demand marketing automation solutions announced today that two executives will be featured at two upcoming events including a guest lecture at the Massachusetts Institute of Technology (MIT) Sloan School of Management on November 13, 2006 in Cambridge, Massachusetts; and as a panelist at the Software and Information Industry Association’s (SIIA) OnDemand Summit to be held November 8th-9th, 2006 in San Jose, California. Focusing on business-to-business (B2B) lead generation and the value of closing the lead-to-sale gap, the sessions will highlight marketing best practices and address challenges currently faced by marketing professionals in today’s marketplace.

Brian Gramer, Vtrenz CEO and Founder, will be the featured guest lecturer at MIT, giving students exposure to B2B marketing challenges and lead development strategies while iterating the value of aligning sales and marketing goals through customer stories and real-world marketing paradigms.

“The opportunity to be in front of students is a very rewarding experience. By going into the classroom, I wish to accomplish two things. As a student, I realize it is often difficult to translate textbook content into career aspirations. By sharing my real-life experience as an entrepreneur, I hope to motivate students to set their goals high and work hard to reach them. Second, my lecture may provide new insight into the marketing world that students will be able to leverage during their careers including the value of marketing automation technology in the lead-to-sale process,” said Gramer.

Chosen as a panelist for the Lead Generation and Guerilla Marketing session at the SIIA OnDemand Summit, William Schnabel, Vtrenz President will participate in a discussion about targeted guerrilla marketing tactics that generate leads for users of on-demand marketing automation technology.

“Companies realize the value of on-demand technology and Vtrenz is a leader in the space with our marketing automation platform, Vtrenz iMarketing Automation. As more and more companies look to SaaS to streamline their processes and gain a competitive advantage, conferences showcasing the capabilities and best practices of this technology are vital. I’m excited to be a part of the SIIA OnDemand Summit, the industry’s first comprehensive conference for enabling and delivering Software as a Service (SaaS).”

For more information on MIT Sloan School of Management visit the university web site at: http://mitsloan.mit.edu. For more information on the SIIA OnDemand Summit visit the conference web site at: http://www.siia.net.

About Vtrenz®, Inc.
Vtrenz, the leading provider of on-demand marketing automation solutions, empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Vtrenz’ integrated marketing automation platform, iMarketing Automation, allows marketers to create, execute and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Customers have access to additional services including world-class support, guidance from experienced marketing consultants, and live online training classes. For additional information on Vtrenz, go to www.vtrenz.com.