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Nine High Tech Companies Select Vtrenz iMarketing Automation

Fargo, ND - November 1, 2006 – Vtrenz, Inc, the leading developer of on-demand marketing automation solutions, today, announced it has signed nine new contracts in the high tech industry since the second quarter of 2006. Adding to the already extensive list of high tech customers, industry leading solution providers including MapInfo, Fortify Software, Zilliant and Distribution Systems Services, Inc are amongst the new clients welcomed by Vtrenz.

Success as a marketing automation solution provider in the high tech industry is dependent on a company’s ability to enable highly sophisticated marketing strategies with technology that are easy to use and cost effective to deploy. In the ‘The Precision Marketing Benchmark Report’ recently released by the Aberdeen Group, Leslie Ament, Practice Leader and Director of Customer Intelligence Research notes, “Companies should evaluate technology providers against demonstrated return on investment and select those that can be managed by a line of business (LOB) user or business analyst rather than relying on IT resources.”

Vtrenz iMarketing Automation empowers business-to-business organizations with the marketing tool-set needed to optimize and close the loop in the lead-to-sale process. LOB marketing users can create, execute, and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results.

While the release of premium CRM integration tools, including the launch of Vtrenz iMarketing Automation for salesforce.com’s AppExchange earlier this year and the scheduled release of Microsoft Dynamics CRM, have accelerated sales with high tech companies, new Vtrenz clients site high LOB user adoption as a result of ease of use, thought leadership and marketing expertise provided by dedicated Vtrenz account managers; and overall value derived from a low total cost of ownership combined with speed to benefit as heavily weighted selection criterion.

“Vtrenz iMarketing Automation will enable the marketing team at Fortify Software to implement an integrated and automated marketing approach not possible with an email-only solution. With integration into Salesforce.com, we’ll be able to more effectively align marketing and sales and deliver measurable results throughout the entire lead-to-sale process,” stated Ariana Beil, Online Marketing Manager for Fortify Software. “We selected Vtrenz because iMarketing Automation not only met the functional business requirements needed to automate critical marketing processes, but it was also affordable and could be deployed quickly and easily, meeting the needs of a small marketing department.”

Vtrenz serves over 230 customers globally. In addition to customers in the high tech industry, Vtrenz client list includes professional service firms, marketing service providers, finance and insurance providers and organizations in the media and entertainment industries.

About Vtrenz®, Inc.
Vtrenz, the leading provider of on-demand marketing automation solutions, empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Vtrenz’ integrated marketing automation platform, iMarketing Automation, allows marketers to create, execute and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Customers have access to additional services including world-class support, guidance from experienced marketing consultants, and live online training classes.