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Vtrenz, Inc.502 1st Ave. N.,
Suite 100
Fargo, ND 58102
701.478.7704
Toll Free: 1.877.484.7704
Vtrenz Releases Results of Precision Marketing Research by AberdeenGroup
Fargo, ND - October 30, 2006 – Vtrenz, Inc., developers of on-demand marketing automation software, announced its sponsorship of ‘Precision Marketing: How Leaders Turbo-Charge Their Investments’, a fact-based research report published by the AberdeenGroup. More than 200 companies were surveyed and interviewed to gain an understanding of how best-in-class organizations select, deploy and measure precision marketing techniques. The report is available as a free download through November 30th, 2006, by going to www.vtrenz.com/AberdeenPMReport.
Precision Marketing is defined as driving continuous improvement through the use of personalization, segmentation, analytics, rules-based interactions, customer profitability scoring, decision-trees and/or closed-loop marketing planning and execution processes. The report found organizations effective in deploying precision marketing techniques achieved improved customer retention rates, higher revenues from up-sell / cross-sell campaigns, and enhanced levels of customer satisfaction. Moreover, enterprises that deploy precision marketing increase the lifetime value of existing customers. Findings show that more than fifty percent of top performers have customers who purchase multiple products or services from them annually, twice the rate of other benchmarked groups.
“Triple pressures such as the need to grow revenues, optimize budgets and to identify and invest in one’s most valuable customers are driving marketers at companies of all sizes and across all industries to invest in software and services that facilitate precision marketing processes.” shared Leslie Ament, Practice Leader and Director of Customer Intelligence Research. “Our research demonstrates top performers are twice as likely to partially or fully automate their marketing processes at the enterprise level.”
“The Precision Marketing Report found that 51% of leading organizations plan to invest in marketing automation technology that facilitates the planning and execution of multi-channel, rules-based programs,” commented Brian Gramer, Vtrenz CEO and Founder. “As the leading developer of marketing automation software, Vtrenz is committed to delivering the technology necessary to implement precision marketing techniques that will catapult organizations of all sizes to best-in-class status.”
iMarketing Automation, the on-demand marketing automation platform developed by Vtrenz, enables organizations to deploy precision marketing techniques through its patent-pending rules-based marketing engine. Using iMarketing Automation, organization can generate increased demand by sending relevant, targeted marketing communications through multiple communication channels while identifying qualified leads and routing them immediately to sales for follow-up. Analysis is also available to benchmark performance requirements and measure campaign ROI.
To learn more about iMarketing Automation, visit www.vtrenz.com, call toll-free 1-877-484-7704 or email, marketing@vtrenz.com.
About the Research Report
AberdeenGroup’s “Precision Marketing: How Leaders Turbo-Charge Their Investments” benchmark research was launched with support from the Customer Management Community, CRM Magazine, and DM Review. The report is underwritten by the following sponsors: Claritas, Inc., Merkle, a Database Marketing Agency, Paxonix, a MeadWestvaco Company, WebTrends, and Vtrenz. The free report through November 30, 2006 is available at www.vtrenz.com/AberdeenPMReport.
About Vtrenz™ Inc.
Vtrenz, the leading provider of on-demand marketing automation solutions, empowers small to mid-sized organizations to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Vtrenz’ integrated marketing automation platform, iMarketing Automation, allows marketers to create, execute and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Customers have access to additional services including world-class support, guidance from experienced marketing consultants, and live online training classes. For additional information on Vtrenz, go to www.vtrenz.com.