Vtrenz, a Silverpop Solution, is the leading on-demand marketing automation solution, enabling direct marketing professionals to develop a dynamic, repeatable, and measurable lead generation process which increases response rates, accelerates sales opportunities, and provides clear visibility into marketing initiatives. Read More »

Best Practices

When Hot's Not:
Lead Scoring for Better Results


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Newsletter

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Customers

"Vtrenz has enabled us to have a more clear view into our lead to sales process. With Vtrenz, Ciena has been able to substantially increase our number of qualified leads per month, while reducing efforts spent on leads not yet ready to commit. Overall results have been substantial cost savings coupled with increased sales efficiencies."
- VP Global Marketing, Ciena

"As a results driven consulting firm, we strive to provide our clients with verifiable and measurable results within a specific window of time. Vtrenz has played a significant role in helping us to meet this goal. Vtrenz’s robust campaign analytics and ROI analysis provide our clients with substantiated information on which to report and make future strategic marketing decisions."
- Principal, Conselltants

"Vtrenz' solution and dedicated account management approach permits marketers to more easily plan, execute and evaluate the quantitative results of their marketing programs from a sales effectiveness standpoint."
- Jeff Kaplan, ThinkStrategies

News & Events

Events

Vtrenz Invites You to Silverpop's Sixth Annual Customer Conference!
If you are a Vtrenz client, we encourage you to attend Silverpop's conference, May 12-14, 2008 in Atlanta. The conference will bring together clients from around the globe to share experiences and learn about the latest in the industry from experts. Check out all the great sessions pertaining to BtoB, lead management and marketing automation!
Learn More & Register >>

Sirius Decisions Summit
May 14-16, 2008
Henderson, NV

BtoB's NetMarketing Breakfast
May 20, 2008
Chicago, IL

News

Silverpop Strengthens International Expansion Efforts

Vtrenz's New Lead-Scoring Model Tags Hot Prospects

Demands to Boost Marketing ROI Drives Vtrenz Growth

Respected Industry Veteran Loren McDonald Joins Silverpop

Silverpop named to Deloitte’s Technology Fast 50 Program in Georgia

Articles

How to Justify more Digital Dollars

Webinars

Vtrenz & SiriusDecisions Present "The Keys to Optimal Lead Scoring"